Does Your Vacation Rental Website Look This Good?

By Alan Egan of rentmoreweeks.com Does Your Vacation Rental Website Look This Good? When it comes to personal vacation rental websites, anything less than stella doesn’t really cut it any more. The days of second best are over. You can’t succeed in this over saturated marketplace with anything less than a first rate offering. A great vacation rental website should be the backbone of your VR business. It should be...
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People are starting to realise that Airbnb aren’t what they say they are.

People are starting to realise that Airbnb aren’t what they say they are. We came across this story on Buzzfeed and thought that we would share it here. We’ve have been saying for as long as we can remember that Airbnb is misleading people with it’s core messages. This company isn’t about a sharing economy, it’s all about Airbnb’s economy. 11% of every transaction. It certainly isn’t about living like...
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Marketing Tips – 5 PR Goals for Your Vacation Rental

5 PR Goals for Your Vacation Rental Generating publicity for a vacation rental business is a goal that most vacation rental owners and managers would agree that they would have. But, how do you go about actually achieving this?  PR is a skilled profession usually left in the hands of professionals, however there are certain actions that you can take that can make your vacation rental business a little more...
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Laughable Best Match Video From HomeAway

Laughable Best Match Video From HomeAway In my opinion this sort of sums up Homeaway  – A badly made video – badly trying to be funny (why?) – A multi billion dollar company, a five dollar video (oh look, Bob’s in the photocopier room, that’s just hilarious). Anyway, this video is meant to explain best match to owners and managers. Bob walks us through the 7 points of best match...
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Try This Danish Strategy to Increase Winter Vacation Rental Bookings

      By Mercedes Brennan  TRY THIS DANISH STRATEGY TO INCREASE WINTER VACATION RENTAL BOOKINGS When temperatures drop, the low to non-existent bookings season begins for many vacation rental properties. It’s winter and people like to stay at home and drink tea and putter. There are two approaches to this scenario: 1) You accept that bookings are thin and take a break from the short-term rental business. Or…. 2)...
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With Trips, AirBnB sets out its grandest plan yet

Image copyrightGETTY IMAGESImage captionBrian Chesky’s AirBnB has more than three million locations listed so far What started as literally an air bed on the floor in Brian Chesky’s apartment has blossomed into a service that has more than three million locations listed around the world. AirBnB, the site that lets you rent out your spare rooms, or indeed your entire home, to tourists, is one of Silicon Valley’s brightest start-ups...
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Vacation Rental Owners, Is Your Business On Facebook?

This week we welcome Jess Ashworth from Lodgify.com who joins us to share some social media insights (and a free ebook) regarding Facebook. Vacation rental owners, is your business on Facebook? If you answered no to the above question, you could be missing out big time when it comes to capturing and converting new guests. After reading this post, you’re going to start recognizing the undeniable importance of the world’s biggest...
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HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT

HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT Instagram is pretty darn hot right now. It’s growth throughout this year has been nothing short of astronomical; and that certainly hasn’t gone unnoticed by marketers. But growth, while a key signifier for the importance of a network as a marketing channel, does not necessarily make exposure any easier. On the contrary, with such an abundance of content brands have to compete for Instagram...
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VR Business – Rocking Facebook Live

  By vacation rental marketing expert, Karen Spencer Holiday Rental Business Rocking Facebook Live For a regular post of Facebook reach can be as low as 2%. One way to get more eyes on your post is to do a Facebook Live. Here’s how to rock a Facebook Live: 1) Don’t be scared – go for it! Pretend you’re talking to one person and that person’s your best friend, so...
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MailChimp for Vacation Rental Owners: Beginner’s Guide

MailChimp for Vacation Rental Owners: Beginner’s Guide Great article by our friend Jess Ashworth of Lodgify Though some people will try and convince you email marketing is a dying art, it still remains one of the most successful forms of online marketing when looking at ROI (return on investment). For vacation rental owners, email marketing can be the key to convincing previous guests to return to your home, or the...
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The Coming Airbnb Stock Debut — What Investors Need to Know

The Coming Airbnb Stock Debut — What Investors Need to Know Airbnb is now the fourth most valuable startup in the world, behind Uber. An IPO is very likely in the not-so-distant future, and it could be one of the biggest debuts in years. IMAGE SOURCE: AIRBNB Airbnb, the lodging and lifestyle service company that started in 2008, has been making a lot of headlines lately. This increasing interest is...
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